Founded by award winning filmmakers, Jeff Fitzsimmons and Brad Lichtenstein, Custom Reality Services (CSR) is a pioneer within the emerging storytelling world of Virtual Reality (VR) filmmaking. 

We explore the confluence of traditional visual storytelling and the radical edge of adjacent technologies.  By venturing beyond the confines of 360-degree video, CRS takes advantage of CGI virtual reality, multi-dimensional audio and positional tracking.

Our goal is to blur the lines between gaming and filmmaking to tell fascinating and engaging stories .